Brand Identity, Print, Digital + Store Design
From the first Savvy Sliders store to over twenty different locations, the goal remained the same, to bring a gourmet slider brand into the Midwest that could stand against big names like Five Guys and Smashburger in both the visual aesthetic but also in product quality. The instant success and growth of this brand are a testament to the cohesive, distinguished identity of the brand and its mission.
As the lead designer and art director my job was curating the brand direction and touching all points from print to digital to interior store experience to exterior design to signage, and just about everything else big or small.